Maximise your Fine Wine Investment Profits

Cru's tools & services were developed to help all levels of Wine Investors

  • Start Buying & Trading Instantly
  • Learn how to start investing with our FREE Wine Investment Guide
  • Existing portfolios can be transfered to Cru's platform
  • Place bids to purchase wines below market value
  • Sell wines at an industry-low commission of just 5%

Start by creating a Free, No Obligation to Buy or Sell Cru Account Now.

CREATE AN ACCOUNT

Fine wine investment computer screen with gains and losses of investment wines

Not sure where to start in Fine Wine Investment?
Are you...

A novice but ready to learn how to do it yourself?

Download your FREE Fine Wine Investment Guide to learn more about the fine wine market, how to set-up a portfolio and trade your wines.

DOWNLOAD FREE GUIDE

Create Account

Looking to manage yourself but want a DIY portfolio?

Cru will set you up with a portfolio and then you can take care of the on going management.

View Example

Contact Us

An experienced & active trader with an existing portfolio?

Set up a FREE Cru account, purchase or transfer your wines to our professional, low-cost storage facility and start trading.

Learn More

Create Account

Looking to invest in wine but want Cru to manage it for you?

Want to get in on the action but don’t have the time? Cru will collate, source, purchase and manage your wine portfolio for you.

LEARN MORE

Contact Us

Fine Wine Investment Hub

Learn to trade and invest in fine wine and spirits

We’ve collated all the resources you need to start learning about fine wine investment and wine trading to enable you to do it yourself.

View the latest wine investment recommendations and research, as well as, tutorials on how to make the most out our trading platform.

Many of our clients are already trading successfully so there’s no reason why you can’t do it too.

GO TO THE HUB
Fine wine investment hub - Cru's home of learning how to invest in wine
Fine wine investment - start trading now on Cru's online platform

Start Trading Wine Today

Buying, Bidding and Selling Wine with Cru couldn’t be easier

You can start trading on Cru’s state-of-the-art platform instantly. Just create an account, buy some stock through direct purchasing or bidding, and then set it for sale. It’s really as simple as that.

If you have stock stored somewhere else you can still trade on Cru, though you will need to transfer what you want to sell to our professional storage facility.

We will help you to organise the transfer and we don’t charge any receiving or processing fees. Our selling commissions and storage rates are very competitive and the first 30 days are Free.

SEARCH FOR A WINE NOW

Managed Portfolios

Want to invest in wine? Let us handle everything for you

Our proven track record speaks for itself and by allowing our experts to invest on your behalf we find the best buying and selling opportunities, providing you with significant gains on your fine wine investment.

Start by speaking with one of our specialists where we will aim to understand your wine investment goals and answer any questions you may have.

From there, you just need to choose your investment capital and we’ll handle the rest.

LEARN MORE
Fine Wine Investment - Cru Managed Portfolios

Receive exclusive offers on investment-grade wines

Many of our wines never make it onto the open market as we offer them exclusively to our clients first.
Never miss out by signing up now.

Download our FREE Wine Investment Guide

Learn how to start investing in wine and how Fine Wine and Whisky have outperformed all mainstream investment assets over the past 25 years in our comprehensive guide to investing in wine and spirits.

It's FREE to download and there's absolutely no obligation to start investing with us.

Download our FREE Fine wine investment Guide
  • Our FREE guide explains how you can start investing and trading fine wine immediately.
  • Investing in wine and spirits is easier, less expensive and more rewarding than you may think.
  • Learn how you can trade wines yourself on our FREE online Trading and Portfolio Management platform'.
  • DOWNLOAD YOUR GUIDE
★★★★★

A FREE Cru account offers you…

  • 30 days FREE storage on all orders
  • Buy and sell investment-grade wines and spirits globally
  • Access to allocations & offers on rare or hard to source products
  • Bid on 1,000s of wines & spirits with no buyer fees
  • Manage your portfolio with our state-of-the-art online platform
CREATE AN ACCOUNT No payment required - no obligation to buy

Frequently Asked Questions

Q. Is investing in wine a good investment?
A. Investing in wine / spirits can be an exceptional way to generate high returns with very low volatility. Over the last decade and more, the Fine Wine Investment Indices on Liv-Ex have regularly out-perform major international markets.
Q. How do I start investing in fine wine?
A. You can start with whatever you can afford, however, not all wines are created equal so it is extremely important you do your research or speak with one of our advisors who can provide assistance on what to purchase.
Q. What kind of returns can I expect from investing in wine?
A. Fine Wine Investment returns will vary according to the contents of the portfolio. Our Managed Portfolios initial returns have been high and we have thousands of clients who are using our tools and trading platform to make positive gains on their investment.
Q. How do I capitalise on my investment in wine?
A. If you continue to store with Cru after making your purchase, or transfer your portfolio to our professional bonded facilities, you can trade your assets on our online platform. Simply choose your selling price for the products you want to sell, set for sale and your wines will be offered to our clients globally. You can also take advantage of our selling wine services where we take care of everything for you.
Q. How secure and safe is it to invest in wine or spirits?
A. When you purchase through Cru and store with us you always have legal ownership of the assets in your storage account. Assets are fully insured at replacement value and they are legally separated from Cru's own assets. Like all investments there is some risk and you should always seek independent financial advice before making any investment.
Q. Does Cru have any track record in wine investment management?
A. Managed portfolios are overseen on a day to day basis by Dr Jeremy Howard, former Goldman Sachs and Deutsche Bank Managing Director. We have been managing client portfolios since late 2020 and have built a strong track record of excellent returns.
Q. Are there any taxes when you invest in wine?
A. You should always seek independent financial advice before making any investment. However, fine wine investment portfolios are physical purchases of fine wine and spirits. We do not offer investments in to a fund and so you will have complete ownership of the products you purchased and keep more of the returns. If you buy for wine investment purposes, normally all wines and spirits will be purchased and sold under bond, and hence will not be subject to duty or sales taxes during trading.
Q. Is this regulated?
A. We have held an extensive dialogue with regulators and they have confirmed that fine wine investment is not a regulatable activity. This is because wine is not a regulated asset and the assets in a portfolio are not a collective investment scheme like a wine fund.
Q. Where should I keep my fine wine investment portfolio?
A. We highly recommend keeping your wine and spirits in your free Cru storage account at one of our global bonded warehouses. Creating the account is completely free and automatic when you purhcase something through us. If you keep your purchases in our facilities we offer industry competitive rates and the biggest advantage is that you can easily trade your wine through our online platform. If you do not store with us you will not be able to trade your wine on our platform.

Ask our AI Wine Expert a Question

AI
Condition Report Image