About Cru

Cru is a growing network of fine wine locations around the world linked by a state of the art digital platform to offer the world’s finest wines at competitive prices, with a focus on convenience and personalised service.

Cru was officially born in 2013 with the acquisition of the 32-year-old business. This gave Cru a highly regarded sales and purchasing team in the UK - built over decades - with great expertise, and un-paralleled contacts with the world’s finest fine wine estates. Another acquisition of an established business in Hong Kong followed soon after, and in August 2014 Cru opened a sales office in Singapore. Cru began offering fine wines and spirits to US customers in November 2016. A roll out of further offices around the world will follow.

Cru World Wine was co-founded by Simon Farr and Jeremy Howard. Today we have around 40 staff globally - with an extensive range of the finest products held under bond in London, Hong Kong, Singapore and Bordeaux.